April 9, 2014

Designing Again

There are odd shaped pieces of felt being cut and scraps of paper on the floor. That can mean only one thing: I'm designing again!

February 13, 2014

A New Catalog: A Narrative of What We Do


http://cdn.shopify.com/s/files/1/0152/3833/files/ACTUAL.catalog2014.pdf?3083


Over the past months, we have been working on creating a narrative about who we are and what we do. This work has come together in a new catalog that will be shared with anyone who is curious about us. Articulating our design process and business practices has also provided us with a unique point of reflection, almost a self-study in preparation for the upcoming year.

We invite you to peruse the catalog yourself.

January 23, 2014

Our Youngest Zip Tie Fan: Calvin








































Our youngest Zip Tie fan: Calvin! Calvin’s father, Steven, was one of Josh’s students at UC Berkeley when Josh was a Graduate Student Instructor. Steven sent us these photos after getting his new Zip Tie. Steven is a designer and fabricator living in Sacramento. Check out his work on his website.

January 16, 2014

Sharing Our Ideas and Products in 3x5 Size



Say hello to our new postcard set. You can collect all five: a summary of Actual, three product-specific postcards (UM Bags, Zip Tie, and Stola Lamp), and a ‘thank you’ card for purchases.

Want to see them in person? Let us know and we will happily send you a set.

January 14, 2014

Custom Napkins. Linen Samples. Challenges.


We are often approached for contract design and manufacturing jobs. Recently a local restaurant owner asked us to make 1,000 napkins: 100% linen and custom designed with a distinct stitching. The most exciting challenge is how to find an efficient and cool way to sew the napkin, thus providing a great product for a good value.

January 9, 2014

Our 25-ton Die Cutting Machine & Manufacturing Possibilities


Last month we bought two die cutting machines, an exciting step that will allow us to directly do some of our own manufacturing. The one seen here is the 10-ton die press, which cuts 12” x 12”. This will be perfect for the Felt Coasters and smaller products. The larger 25-ton press can accommodate up to 60” x 20”. This will open up possibilities for easier manufacturing, like making the UM Bags in color!

January 7, 2014

Details, Form, and Function


Check out this video of Frank Stephenson, Design Director at McLauren Automotive, wearing our Classic Orange Zip Tie. The video talks about the union of design and functionality in the purest degree in his work– similar to how we approach our own work.

“We are obsessed with detail. The collection of those details give you a rewarding and immersive experience…. It’s about form and function at the same time.”